At its inception in 2002 Hillstock was both a pioneer and premiere provider in the niche of vintage image licensing. Averyl supplied beautiful vintage holiday stock illustrations digitized directly from Hillstock’s private collection to clients worldwide which included Fortune 500 companies as well as small ad firms, graphic designers, product manufacturers, non-profits, retailers and small businesses. 

For over a decade Averyl created, manufactured and sold her own line of Maine-made retro Christmas cards printed on cotton tree-free stock made by Crane & Co.

In 2013 Averyl published her research of the food, diet, average weight and messaging of the 1950s compared to today in her best-selling Kindle book, “American Women Didn’t Get Fat in the 1950s.” During her vintage picking adventures she was able to obtain a film reel of the 1950s PSA on the dangers of being overweight, “Cheers for Chubby.” She had it digitized and uploaded it to YouTube which to date has had over 400,000 views. She believes in “Kindness at Every Size,” a term she coined in her book.

Averyl has been picking and selling vintage goodies from Maine estates and flea markets since the early 2000s. She specializes in selling mid-century Christmas decorations, vintage greeting cards, antiquarian books and antique Christmas postcards.

Giving back is important to us which is why Hillstock has sponsored cages at our local animal shelters, was a national corporate sponsor of Toys for Tots in 2005 and has made dozens of donations to local non-profits.